M.S. Milenin, The State Archives of the Tula Region

Price lists of state archives for making works and rendering services as universal instrument of price policy and marketing activity of archives

Abstract: The author analyses price policy and marketing activity of public archival institutions within preparation and specification of price lists for making works and rendering services according to consumers inquiries, in order to form competitive advantage before non-state organizations, providing archival services in the article.

Key words: archival services, competitive advantage, marketing activity, price list, price policy.